floral foam is a dense, lightweight and porous material that can be cut into virtually any shape. It holds its shape when wet and provides both water and support to your cut flower arrangements.
The density of floral foam means that it holds large quantities of water, which in turn, increases the life of your flowers.
It also provides increased support to the flower stems, giving you more control with your arrangements.
In addition, floral foam is pH balanced. This means that the acidity of the environment which the flowers are placed in remains at the optimum level ultimately helping your flowers to last.
Another important feature of floral foam is how quickly it will soak and absorb water.